This has been one of my favorites. The assaignment should have been a video instead of a picture, because is better explained.

Well, I think that the subject this ad is adressing is personal capacity of keeping on going and that you can get really far on your own. The targeted audience is most likely to be young people, since they have a longer way to travel and more time to decide wether to be normal, or to outstand among all the others.

The purpose of the ad is to make you realize that you must never stop on going, that every step you take forward on a long journey will pay off and the pay will be the achivement you always desired.

I personally think that the ad is successful, because it really shows what the maker wants to tell the people and especially if you see on of the videos. :D